Dora Sox in

Dora Sox

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VP AdOps Omni at Simpli.fi
📍 United States

Dora Sox is the VP of AdOps Omni at Simpli. fi, bringing extensive experience in digital marketing, paid media, and team leadership. Her career includes key management roles at Rent. and Gray Television, where she drove strategy for thousands of campaigns. Colleagues describe her as a detail-oriented and creative leader with unmatched digital expertise.

Based on her deep experience within media companies like Gray Television and her stated interest in iHeartMedia, Dora is likely passionate about the evolution of the digital media landscape and emerging advertising technologies. She is a graduate of the University of South Carolina.

Unique fact: At a previous company, she played a pivotal role in introducing The Trade Desk DSP, which grew to be used for over 50% of their digital campaigns.

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Experience
5 Years
Current Role
VP AdOps Omni
Job Level
Senior
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dora cares about

Digital Ad Operations
Her entire career is focused on leading AdOps, from campaign creation and optimization to managing teams executing SEM, CTV/OTT, and social marketing strategies.
Paid Media Strategy
Previously managed paid media strategy for high-value clients, focusing on data-driven approaches for Paid Search, Social, and Display advertising to improve ROI.
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Career

Work history

4-2025
VP AdOps Omni
Simpli.fi
11-2024 - 4-2025
Manager, Paid Media
Rent.
3-2023 - 11-2024
Digital Analyst/Product Developer
Bahakel Digital
9-2022 - 3-2023
Manager, Digital Ad Operations
Gray Television
4-2021 - 9-2022
Supervisor, Digital Campaigns
Gray Television
In the press

Media appearances

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Education
2013 - 2015
Bachelor's degree
University of South Carolina
2011 - 2013
Bachelor’s Degree
Limestone University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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