Doug Bernauer

Examiner
DISC Type : cs

Chief Executive Officer at Radiant

El Segundo, California, United States

Overview

Doug Bernauer is the CEO of Radiant, a company developing portable micro-nuclear reactors as a clean alternative to diesel generators. An electrical engineer from Case Western Reserve University, he previously spent over a decade at SpaceX, where he led avionics for the Grasshopper reusable rocket prototype.

Outside of his mission to revolutionize energy, Doug is a married father of four. He enjoys spending time with his family, engaging in debates about history, economics, or music, and has declared himself the "rule-master at game nights. "

His idea for Radiant originated while at SpaceX, where he was tasked with figuring out how to power a future colony on Mars.

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Micro-Nuclear Reactors
He is pioneering portable, meltdown-proof 1MW reactors to provide clean energy to remote locations, disaster zones, and military bases, aiming for the first fueled test since the 1970s.
Space Colonization
His work is driven by the long-term goal of enabling human life on Mars, which he believes requires nuclear technology for power and refueling.
Clean Energy
He is passionate about replacing fossil fuels, specifically targeting the millions of diesel generators used globally for off-grid power.

Media Appearances

Doug has no verified media appearances

Work History

5-2019
Chief Executive Officer at Radiant
1-2008 - 11-2019
Sr. Avionics Systems Engineer at Space Exploration Technologies
Applications Engineer at Rockwell Automation

Education

2000 - 2005
Electrical Engineering from Case Western Reserve University

More Information

Social Presence :

Prographics :

Exp : 17 Location : El Segundo, California, United States Job Level : Leadership Designation : Chief Executive Officer at Radiant
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Doug

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Doug take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Doug

Personality Compatibility


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