Dr. Anna Selent

Activist
DISC Type : Cd

Global Director, Transformation Programs at Siemens AG · Xcelerator · Digital Experience at Siemens

Nuremberg, Bavaria, Germany

Overview

Dr. Anna Selent is a Global Director at Siemens, driving digital experience and transformation programs. With a Ph.D. in Management from the University of St. Gallen, she is an expert in B2B marketing, sales, and customer experience. Colleagues describe her as a knowledgeable, strategic, and passionate leader with exceptional vision.

Outside of her core role, Anna is a guest lecturer at universities and shows a keen interest in continuous learning, exploring diverse topics such as AI, longevity, and sustainability. She is passionate about the power of professional communities to foster connection, support, and a sense of belonging among like-minded individuals.

She won the prestigious "Christian Belz-Award" for her doctoral dissertation, which introduced the innovative concept of "Digital Interaction Hubs."

Personality Overview

Meticulous

Observative

Logical And Quick

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

B2B Customer Experience
Her entire career, current role at Siemens, and Ph.D. research are focused on transforming B2B customer interactions and digital experiences.
Digital Interaction Hubs
This is her unique, award-winning concept for B2B marketing and sales, which was the subject of her book and dissertation.
Community-Led Growth
She has recently posted about how community engagement is a growth engine in the age of SaaS and AI-driven search.

Media Appearances

Presentation Dr. Anna Selent, Siemens Digital Industries Software. Featured in YouTube

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Anna Selent, Siemens at CCW Europe in Amsterdam. Featured in Customer Contact Week Europe

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By Anna Selent – PDF (Siemens Blog). Featured in Siemens Blog

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Work History

1-2025
Global Director, Transformation Programs at Siemens AG · Xcelerator · Digital Experience at Siemens
7-2023 - 10-2025
Director of CX Digital Transformation for Siemens DI at Siemens
11-2022 - 7-2023
Head of Digital Sales Excellence at Siemens Digital Industries Software
11-2021
Gastdozentin at Universität St.Gallen (HSG)
10-2020 - 11-2022
Head of Partner Development, DACH at Siemens Digital Industries Software

Education

Ph.D. Program in Management from University of St.Gallen
Master's Degree from Technical University of Munich

More Information

Social Presence :

Prographics :

Exp : 17 Location : Nuremberg, Bavaria, Germany Job Level : Mid-senior Designation : Global Director, Transformation Programs at Siemens AG · Xcelerator · Digital Experience at Siemens
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Insights For Selling To Dr. Anna

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Anna is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Dr. Anna

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Dr. Anna move?

  • Their decision making speed is somewhere in the middle.
  • Can Dr. Anna take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Dr. Anna

Personality Compatibility


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