Dr. Anna Selent in

Dr. Anna Selent

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Global Director, Transformation Programs at Siemens AG · Xcelerator · Digital Experience at Siemens
📍 Nuremberg, Bavaria, Germany

Dr. Anna Selent is a Global Director at Siemens, driving digital experience and transformation programs. With a Ph.D. in Management from the University of St. Gallen, she is an expert in B2B marketing, sales, and customer experience. Colleagues describe her as a knowledgeable, strategic, and passionate leader with exceptional vision.

Outside of her core role, Anna is a guest lecturer at universities and shows a keen interest in continuous learning, exploring diverse topics such as AI, longevity, and sustainability. She is passionate about the power of professional communities to foster connection, support, and a sense of belonging among like-minded individuals.

She won the prestigious "Christian Belz-Award" for her doctoral dissertation, which introduced the innovative concept of "Digital Interaction Hubs."

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Experience
17 Years
Current Role
Global Director, Transformation Programs at Siemens AG · Xcelerator · Digital Experience
Job Level
Mid-senior
Location
Nuremberg, Bavaria, Germany
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Dr. cares about

B2B Customer Experience
Her entire career, current role at Siemens, and Ph.D. research are focused on transforming B2B customer interactions and digital experiences.
Digital Interaction Hubs
This is her unique, award-winning concept for B2B marketing and sales, which was the subject of her book and dissertation.
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Career

Work history

1-2025
Global Director, Transformation Programs at Siemens AG · Xcelerator · Digital Experience
Siemens
7-2023 - 10-2025
Director of CX Digital Transformation for Siemens DI
Siemens
11-2022 - 7-2023
Head of Digital Sales Excellence
Siemens Digital Industries Software
11-2021
Gastdozentin
Universität St.Gallen (HSG)
10-2020 - 11-2022
Head of Partner Development, DACH
Siemens Digital Industries Software
In the press

Media appearances

Presentation Dr. Anna Selent, Siemens Digital Industries Software. Featured in YouTube
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Anna Selent, Siemens at CCW Europe in Amsterdam. Featured in Customer Contact Week Europe
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Education
Ph.D. Program in Management
University of St.Gallen
Master's Degree
Technical University of Munich
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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