E Prasanna Kumar
Captain · DISC type DSE Prasanna Kumar is the South Asia Head of Creative for Kantars Insights Division, specializing in consumer insight-led communication and brand management. With a background including an MBA and a BE, he focuses on advertising effectiveness in a fragmented media landscape. Colleagues describe him as a fiercely creative, innovative, and passionate researcher.
Prasanna is an expert on what makes advertising effective, emphasizing that creative content must drive business results. He is a published author on topics like festive advertising and believes in understanding diverse consumer contexts, from metropolitan areas to rural markets, to build true brand meaning and impact.
Unique fact: A recommender described him as an "F1 driver, who is as much about speed and acceleration as about the mechanics and nuts & bolts. "
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Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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