Edward Case

Doer
DISC Type : ds

Director of Product Design & UX at Vantaca

West Palm Beach, Florida, United States

Overview

Edward Case serves as the Director of Product Design & UX at Vantaca, where he leads the development of user-centric and AI-empowered product experiences. His career showcases a deep expertise in UX and product leadership, having previously held the role of VP of Product at Rocket Matter.

His educational background includes a Bachelor of Fine Arts from the Kansas City Art Institute, which suggests a strong foundation in visual design and creativity. This artistic perspective likely influences his innovative approach to solving complex user experience challenges in the tech space.

He uniquely combines a formal fine arts education with an extensive career in software product leadership.

Personality Overview

Strategic Planner

Risk-Accepting

Results Focused

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI-Empowered UX
He is actively shaping how AI can be meaningfully integrated into products and is hiring senior designers specifically for this purpose.
Customer Engagement
He values direct engagement with users, attending customer conferences like Vantaca Vision to learn and gather inspiration from the people who use his products.
Team Innovation
He expresses immense pride in his team's work, celebrating their drive for innovation and the company's growth and success.

Media Appearances

Edward has no verified media appearances

Work History

8-2022
Director of Product Design & UX at Vantaca
6-2022 - 8-2022
Senior Product Designer at Vantaca
4-2020 - 6-2022
VP of Product at Rocket Matter
8-2016 - 5-2020
Product and UX Manager at Rocket Matter
12-2014 - 5-2020
Lead UX Designer at Rocket Matter

Education

1997 - 2001
BFA from Kansas City Art Institute

More Information

Social Presence :

Prographics :

Exp : 22 Location : West Palm Beach, Florida, United States Job Level : Mid-senior Designation : Director of Product Design & UX at Vantaca
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Edward

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Edward take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Edward

Personality Compatibility


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