Edward Levens

Enthusiast
DISC Type : i

Chief Marketing Officer at Red River

Raleigh, North Carolina, United States

Overview

Edward Levens is the Chief Marketing Officer at Red River, bringing over 28 years of experience in leading marketing and communications. He specializes in creating strategies that enhance brand visibility and drive results across the technology, healthcare, and biotech sectors. He is an alumnus of North Carolina State University.

Beyond his corporate role, Edward maintains an interest in organizations like HireNetworks, a technology and executive search firm, and stays connected with his alma mater, North Carolina State University. This suggests a passion for networking, talent acquisition, and supporting higher education within his professional community.

He has built his career on a core principle: translating a companys strengths into compelling stories that resonate with and move markets.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Brand Storytelling
His career has focused on helping organizations translate their strengths into powerful stories that move markets and drive meaningful results.
Integrated Marketing
He has extensive experience providing comprehensive marketing, demand generation, branding, and event management for companies from startups to the Fortune 500.
Government Relations
In his current role as CMO, he is directly responsible for leading Red River's government relations initiatives alongside marketing and brand strategy.

Media Appearances

Red River Appoints Ed Levens as Chief Marketing Officer. Featured in Red River (company press release)

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Ed Levens – Red River Leadership Profile. Featured in Red River Website

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Work History

1-2026 - 1-2026
Chief Marketing Officer at Red River
6-2002 - 12-2025
Managing Partner at PropelMG
6-2000 - 3-2002
Principal at Indicium Communications
3-1999 - 5-2000
Corporate Communications Director at BuildNet
8-1997 - 3-1999
Corporate Communications Specialist at SAS

Education

1990 - 1994
Education details unavailable from Hackettstown High School
Education details unavailable from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Raleigh, North Carolina, United States Job Level : N/A Designation : Chief Marketing Officer at Red River
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Edward

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Edward take some risk or not?

  • They can take some low-probability risks if needed.

You And Edward

Personality Compatibility


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