Ekapat Chareonlarp

Visionary
DISC Type : Ds

Executive member at Pavilion

New York, New York, United States

Overview

Ekapat is a Go-to-Market and strategic initiatives leader at Criteo, specializing in scaling enterprise AI and platform businesses. His career spans leadership roles at GroupM and Xaxis, focusing on Commerce Media, AI, and retail data to drive growth for global brands. People often describe him as a strategic builder, creative mastermind, calm, and a great communicator.

While his public profile is focused on his professional endeavors, Ekapat is dedicated to advancing modern Go-to-Market frameworks. He is an executive member at Pavilion, where he is completing a curriculum across CRO and CMO School to bridge the gap between brand narrative, operational efficiency, and scalable revenue architecture.

Selected by his CEO at Criteo, he launched and scaled a new travel AdTech vertical, creating a multi-hundred-million-dollar business in its first year.

Personality Overview

Fast But Thoughtful

Direct & Assertive

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Go-to-Market Strategy
His career focuses on leading flagship launches, resetting GTM strategy, and building new growth businesses for companies like Criteo and GroupM.
Scaling AI Platforms
His professional focus is on helping global brands harness AI, and he actively posts about the shift from simple LLMs to autonomous agents.
Commerce Media
He leads high-stakes transformations at Criteo, helping clients use Commerce Media and retail data to drive measurable growth and richer consumer experiences.

Media Appearances

Ekapat has no verified media appearances

Work History

1-2026
Executive member at Pavilion
1-2025
Senior Vice President, Strategic Vertical / Interim Global GM at Criteo
5-2022
SVP, Product Marketing/GTM at Criteo
1-2018 - 6-2022
Global VP, Marketing at GroupM
11-2016 - 6-2022
Vice President Product Marketing at GroupM

Education

1996 - 1999
Finance from University of California, Berkeley
1992 - 1995
Bachelor's Degree from King Mongkut's University of Technology Thonburi

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : Leadership Designation : Executive member at Pavilion
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Insights For Selling To Ekapat

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ekapat is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ekapat

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ekapat move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ekapat take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ekapat

Personality Compatibility


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