Ekapat Chareonlarp in

Ekapat Chareonlarp

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Executive member at Pavilion
📍 New York, New York, United States

Ekapat is a Go-to-Market and strategic initiatives leader at Criteo, specializing in scaling enterprise AI and platform businesses. His career spans leadership roles at GroupM and Xaxis, focusing on Commerce Media, AI, and retail data to drive growth for global brands. People often describe him as a strategic builder, creative mastermind, calm, and a great communicator.

While his public profile is focused on his professional endeavors, Ekapat is dedicated to advancing modern Go-to-Market frameworks. He is an executive member at Pavilion, where he is completing a curriculum across CRO and CMO School to bridge the gap between brand narrative, operational efficiency, and scalable revenue architecture.

Selected by his CEO at Criteo, he launched and scaled a new travel AdTech vertical, creating a multi-hundred-million-dollar business in its first year.

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Experience
28 Years
Current Role
Executive member
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ekapat cares about

Go-to-Market Strategy
His career focuses on leading flagship launches, resetting GTM strategy, and building new growth businesses for companies like Criteo and GroupM.
Scaling AI Platforms
His professional focus is on helping global brands harness AI, and he actively posts about the shift from simple LLMs to autonomous agents.
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Career

Work history

1-2026
Executive member
Pavilion
1-2025
Senior Vice President, Strategic Vertical / Interim Global GM
Criteo
5-2022
SVP, Product Marketing/GTM
Criteo
1-2018 - 6-2022
Global VP, Marketing
GroupM
11-2016 - 6-2022
Vice President Product Marketing
GroupM
In the press

Media appearances

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Education
1996 - 1999
Finance
University of California, Berkeley
1992 - 1995
Bachelor's Degree
King Mongkut's University of Technology Thonburi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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