Elaf Deyab

Questioner
DISC Type : c

cofounder at caspa AI

London, England, United Kingdom

Overview

Elaf Deyab is the co-founder of Caspa AI, a platform that uses AI to generate product photography. Her background includes investment banking at Goldman Sachs and a Bachelor of Engineering from the University of Warwick, where her dissertation was on deep learning. She intentionally pursued this path to gain foundational experience for her entrepreneurial goals.

Elaf is a vocal advocate for women in STEM, frequently speaking about the underrepresentation of women in engineering in the UK. Since she was a teenager, she has been passionate about building projects, including a digital marketing agency she ran with her brother, growing social media pages to a reach of over two million.

Interesting fact: She strategically reverse-engineered the career paths of successful Y Combinator founders to plan her own journey into entrepreneurship.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in E-commerce
As the co-founder of Caspa AI, she is focused on solving content creation challenges for e-commerce brands using artificial intelligence to generate product photos.
Startup Founding
A serial entrepreneur who co-founded Caspa AI and Miodo, she has participated in the Entrepreneur First accelerator and speaks openly about the founder's journey.
Women in STEM
She is an advocate for increasing female representation in technology and has spoken about her personal experiences as a woman who earned an engineering degree.

Media Appearances

Elaf Deyab, Co-founder @ Caspa AI: AI Images Will Sell Your Products Better Than Real Ones. Featured in YouTube

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Goldman Sachs Banker to AI Startup Founder | Elaf Deyab. Featured in YouTube

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Elaf Deyab, co‑founder at Caspa AI – StartIn. Featured in StartIn

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Work History

2024
cofounder at caspa AI
2022 - 2026
founder & CEO at miodo
6-2018 - 2021
Investment Banking Analyst at Goldman Sachs

Education

2015 - 2018
Bachelor of Engineering - BEng from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Leadership Designation : cofounder at caspa AI
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Insights For Selling To Elaf

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elaf is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Elaf

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elaf move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Elaf take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Elaf

Personality Compatibility


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