Elika Bedroud

Inquirer
DISC Type : cd

Enterprise Account Executive at WRITER

Bray, England, United Kingdom

Overview

Elika is an Enterprise Account Executive at WRITER, specializing in bringing generative AI to enterprise clients. An award-winning sales professional, she was named EMEA Enterprise Account Executive of the Year at Contentsquare. She holds certifications in MEDDICC and Command of the Message, underscoring her expertise in high-value, complex sales cycles.

Outside of her professional life, Elika has shared insights into her culture, specifically celebrating Nowruz, the Persian New Year. This suggests a strong connection to her heritage and traditions, which she enjoys sharing with her network. Her colleagues have described her as having a measured approach and being enjoyable to work with.

Unique fact: In her first year as an Account Executive, Elika was awarded both Salesperson of the Year and Rookie of the Year.

Personality Overview

Judgemental

Demanding

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Enterprise Generative AI
Expressed excitement about joining WRITER to support its mission of bringing generative AI solutions to enterprise customers across the EMEA region.
High-Performance Sales
Holds elite sales certifications like MEDDICC and has received multiple top-performer awards, including "EMEA Enterprise Account Executive of the Year".
FSI Sector
Has direct experience as an Account Executive for the Financial Services Industry (FSI) during her tenure at Contentsquare.

Media Appearances

Elika has no verified media appearances

Work History

12-2025
Enterprise Account Executive at WRITER
4-2024 - 12-2025
Enterprise Account Executive-FSI at Contentsquare
11-2022 - 12-2025
Account Executive-FSI at Contentsquare
1-2022 - 11-2022
Senior Sales Development Representative at Contentsquare
7-2018 - 7-2019
Human Resources Assistant at Virgin Media

Education

2016 - 2020
Bachelor of Science - BS from University of Southampton
2009 - 2016
Education details unavailable from The Marist Senior School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bray, England, United Kingdom Job Level : Junior Designation : Enterprise Account Executive at WRITER
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Insights For Selling To Elika

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elika is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Elika

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Elika move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Elika take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Elika

Personality Compatibility


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