Elina Engblom

Questioner
DISC Type : c

Brand Manager at Danone

Greater Stockholm Metropolitan Area, Sweden

Overview

Elina Engblom is an experienced Brand Manager at Danone with a history of managing brand and portfolio strategy at companies like Lantmännen and Arvid Nordquist. Her expertise lies in product innovation and project management, complemented by a Masters degree from the Florence Design Academy.

While her professional focus is on brand management, she has also pursued Russian language studies, suggesting an interest in cross-cultural communication and linguistics. Colleagues describe her as driven, engaged, and responsible, with strong knowledge in her field.

Unique fact: Elina combines a creative foundation from the Florence Design Academy with a background in Russian language studies.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Strategy
Her entire career, including roles at Danone and Lantmännen, has been focused on developing and executing brand and marketing strategies for major consumer goods.
Product Innovation
Drives product development projects from brand strategy and customer insights through to sourcing, packaging, and launch plans, as seen in her role at Arvid Nordquist.
Packaging & Design
[Predicted] With a Master's from the Florence Design Academy and praise for her knowledge of packaging, she likely has a strong interest in how design impacts brand perception.

Media Appearances

Elina has no verified media appearances

Work History

8-2024
Brand Manager at Danone
3-2022 - 2-2024
Brand and Portfolio Manager at Lantmännen
8-2021 - 12-2021
Produktchef at Evanoff Group AB
8-2016 - 8-2021
Nordic Brand Manager at Arvid Nordquist
2-2016 - 8-2016
Nordic Brand Manager, substitute at Arvid Nordquist

Education

2007 - 2009
Master from Florence Design Academy, Italy
2007 - 2007
Russian Language Studies from IMOP, Russia

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Middle Designation : Brand Manager at Danone
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Insights For Selling To Elina

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Elina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Elina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Elina

Personality Compatibility


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