Elisa Kelsall

Pioneer
DISC Type : Dsi

Head of Advertising Sales, JAPAC at Spotify

Sydney, New South Wales, Australia

Overview

Elisa Kelsall is a dynamic sales leader and the Head of Ad Sales for JAPAC at Spotify. With a background at tech giants like Google and TikTok, she excels in growing teams and driving business development. Colleagues describe her as results-oriented, diligent, and a natural leader.

As a fluent Japanese speaker, Elisa shows a strong connection to the region she oversees, blending her professional role with a personal appreciation for the culture. She is passionate about music, content, and the power of fandom to connect with audiences, as seen in her public posts and interviews.

She is the winner of the B&T Women Leading in Tech award for Sales in 2022.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Digital Advertising
Focuses on leveraging identity signals, programmatic buying, and fandom-driven attention to create measurable outcomes for advertisers in the modern digital ecosystem.
Women in Tech
An award-winning leader in the field, having won the B&T Women Leading in Tech award for Sales and being named a finalist for the ARN Women in ICT Awards.
Talent Development
Passionate about creating strong team environments and mentoring future talent, holding certifications like the Jobs Academy Mentor.

Media Appearances

Elisa has no verified media appearances

Work History

1-2025
Head of Advertising Sales, JAPAC at Spotify
10-2022 - 1-2025
General Manager Ecosystem & Alliances at IBM
7-2020 - 10-2022
Head Of Partnerships, Australia & New Zealand at TikTok
7-2019 - 7-2020
Head Of New Business Acquisitions, Australia & New Zealand Country Manager at Google
7-2017 - 6-2019
Sales Manager - Government & Education at Google

Education

Foundations of Directorship: Finance from Australian Institute of Company Directors
2007 - 2008
Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 22 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Head of Advertising Sales, JAPAC at Spotify
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Insights For Selling To Elisa

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Elisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Elisa move?

  • They are generally fast movers and can take quick decisions
  • Can Elisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Elisa

Personality Compatibility


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