Elisa Kelsall in

Elisa Kelsall

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Head of Advertising Sales, JAPAC at Spotify
📍 Sydney, New South Wales, Australia

Elisa Kelsall is a dynamic sales leader and the Head of Ad Sales for JAPAC at Spotify. With a background at tech giants like Google and TikTok, she excels in growing teams and driving business development. Colleagues describe her as results-oriented, diligent, and a natural leader.

As a fluent Japanese speaker, Elisa shows a strong connection to the region she oversees, blending her professional role with a personal appreciation for the culture. She is passionate about music, content, and the power of fandom to connect with audiences, as seen in her public posts and interviews.

She is the winner of the B&T Women Leading in Tech award for Sales in 2022.

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Experience
22 Years
Current Role
Head of Advertising Sales, JAPAC
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

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Communication Style
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Priorities

Topics Elisa cares about

Digital Advertising
Focuses on leveraging identity signals, programmatic buying, and fandom-driven attention to create measurable outcomes for advertisers in the modern digital ecosystem.
Women in Tech
An award-winning leader in the field, having won the B&T Women Leading in Tech award for Sales and being named a finalist for the ARN Women in ICT Awards.
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Career

Work history

1-2025
Head of Advertising Sales, JAPAC
Spotify
10-2022 - 1-2025
General Manager Ecosystem & Alliances
IBM
7-2020 - 10-2022
Head Of Partnerships, Australia & New Zealand
TikTok
7-2019 - 7-2020
Head Of New Business Acquisitions, Australia & New Zealand Country Manager
Google
7-2017 - 6-2019
Sales Manager - Government & Education
Google
In the press

Media appearances

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Education
Foundations of Directorship: Finance
Australian Institute of Company Directors
2007 - 2008
Diploma
CIM | The Chartered Institute of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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