Elizabeth Robinson

Trailblazer
DISC Type : DI

Associate Creative Director (Copy), Senior Copywriter, Content Designer at Freelance

Castro Valley, California, United States

Overview

Elizabeth is a creative leader in copywriting and content design, with a career spanning major brands like Microsoft, Visa, and PayPal. Colleagues describe her as thoughtful, strategic, and talented. She holds a Master of Fine Arts and a certification in Generative AI prompting.

Outside of her core work, Elizabeth shows a passion for the craft of writing, enjoying opportunities to infuse poetic elements into scripts. She actively supports her professional network by championing the skills of former colleagues to help them find new opportunities.

She was instrumental in drafting a winning creative pitch for General Motors, which was worth over $500 million in annual revenue.

Personality Overview

Values Relationships

Persuasive

Achievement-Oriented

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They will fight for you if they come to believe in you.

Topics They Care About

Generative AI Content
Recently completed a certification in Generative AI prompting and actively shares insights on using AI tools to get diverse perspectives on creative content.
Fintech Marketing
Has extensive experience developing content for high-impact Visa initiatives, including stablecoin solutions and B2B commercial programs, often collaborating with fintech-focused partners.
Creative Collaboration
Publicly advocates for former colleagues, showcasing her value for teamwork and supporting talent within her professional network.

Media Appearances

Elizabeth has no verified media appearances

Work History

11-2024
Associate Creative Director (Copy), Senior Copywriter, Content Designer at Freelance
3-2022 - 10-2024
Associate Creative Director, Copy at Monks
9-2020 - 3-2022
Senior Copywriter at Monks
6-2018 - 9-2020
Content Director at SevenDesign
9-2017 - 8-2018
Freelance Senior Copywriter at Self-Employed

Education

Bachelor of Arts from University of California, Santa Cruz
Master of Fine Arts from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Castro Valley, California, United States Job Level : Senior Designation : Associate Creative Director (Copy), Senior Copywriter, Content Designer at Freelance
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Elizabeth

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Elizabeth take some risk or not?

  • They can take risks if necessary.

You And Elizabeth

Personality Compatibility


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