Ellen Ayoub

Examiner
DISC Type : cs

SVP Venture Banking at Banc of California

Los Angeles, California, United States

Overview

Ellen Ayoub is the SVP of Venture Banking at Banc of California, based in Los Angeles. She specializes in supporting early-stage, venture-backed tech companies from Series A and beyond. A graduate of Loyola University Chicago, she previously founded ElleVentures to advise founders on financing and partnerships.

Outside of work, Ellen is passionate about climate innovation and fostering community through connection and movement. She enjoys playing basketball and values attending meaningful, impactful conferences that bring people together, such as the Masters of Scale Summit.

She founded her own advisory firm, ElleVentures LLC, to work directly with venture-backed companies on their financing, investor strategy, and ecosystem connections.

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Venture Banking
As SVP at Banc of California, she is focused on providing venture debt and banking solutions to U. S. -based, early-stage tech companies at Series A and beyond.
Founder Support
She has a history of advising startups on fundraising and scaling, both at Silicon Valley Bank and through her own firm, ElleVentures LLC.
Climate Innovation
Actively supports the climate tech space, demonstrated by Banc of California's sponsorship of Rebuilding and Resilience Day during LA Climate Tech Week.

Media Appearances

Ellen has no verified media appearances

Work History

3-2025
SVP Venture Banking at Banc of California
7-2022 - 4-2025
Founder at ElleVentures LLC
1-2014 - 6-2022
Tech Banker at Silicon Valley Bank
6-2012 - 12-2013
Financial Planning and Analysis Specialist at CVS Caremark Corporation
9-2011 - 6-2012
Finance Intern at Loyola University Chicago

Education

Business Adminstration from Loyola University Chicago
Education details unavailable from Buffalo Grove High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Angeles, California, United States Job Level : Leadership Designation : SVP Venture Banking at Banc of California

Interested in

Sports

women's basketball team

URL has been copied!

Insights For Selling To Ellen

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellen is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Ellen

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ellen move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Ellen take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Ellen

Personality Compatibility


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