Emel Idriz

Judge
DISC Type : Dc

Director of Business Transformation at Pricefx

Prague, Czechia

Overview

Emel Idriz is the Director of Business Transformation at Pricefx, where she leads company-wide strategic initiatives. With a background that includes ExxonMobil and masters degrees from Metropolitan University Prague and Sabanci University, she specializes in operational excellence and AI-driven efficiency. Colleagues describe her as professional, organized, and dedicated.

Emel is a passionate advocate for female leadership, serving as a Community Ambassador for THE CEO ELEVATION CIRCLE and a member of Femme Palette. She actively mentors and engages with communities, frequently organizing networking events and speaking to students to bridge the gap between academic theory and real-world application.

As a testament to her impact, she was awarded the companys MVP 2024 for successfully managing a complex website infrastructure migration.

Personality Overview

Generally Skeptic

Features Driven

Objective Thinker

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

AI Adoption
Champions the use of AI tools to drive efficiency and has organized internal hackathons like the "AI Action Lab" to foster innovation at Pricefx.
Female Leadership
Actively involved in women's professional networks, including Femme Palette, and hosts events designed to connect and empower female professionals.
Business Transformation
Her entire career trajectory at Pricefx, from operations to her current Director role, is focused on scaling processes and driving strategic alignment for growth.

Media Appearances

Emel has no verified media appearances

Work History

1-2025
Director of Business Transformation at Pricefx
9-2022 - 1-2025
Senior Manager Business Strategy & Transformation at Pricefx
9-2020 - 8-2022
Senior Manager Sales Operations at Pricefx
4-2018 - 9-2020
Sales Operations Manager at Pricefx
5-2017 - 4-2018
Executive Assistant at Pricefx

Education

2009 - 2012
Master's degree from Metropolitan University Prague
2011 - 2011
Master's degree from Sabanci University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Prague, Czechia Job Level : Mid-senior Designation : Director of Business Transformation at Pricefx
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Insights For Selling To Emel

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Emel

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Emel move?

  • If convinced, they can reach decisions quite fast.
  • Can Emel take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Emel

Personality Compatibility


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