Emel Idriz in

Emel Idriz

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Director of Business Transformation at Pricefx
📍 Prague, Czechia

Emel Idriz is the Director of Business Transformation at Pricefx, where she leads company-wide initiatives focusing on AI-driven efficiency and operational excellence. With a background in sales operations and dual Masters degrees, her colleagues describe her as highly professional, efficient, and possessing a strong strategic vision.

Outside of her corporate role, Emel is a passionate mentor and community ambassador dedicated to fostering female leadership. She actively participates in professional networks like Femme Palette, organizes events for women in business, and guest lectures for international students, bridging theory with real-world application.

Emel is a certified monday. com Ambassador and was the recipient of Pricefxs MVP 2024 award for her leadership in a major website redesign project.

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Experience
16 Years
Current Role
Director of Business Transformation
Job Level
Mid-senior
Location
Prague, Czechia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emel cares about

AI in Business
Leads initiatives to accelerate adoption of AI-driven efficiency tools at Pricefx and holds a certification as an AI Transformation Lead.
Human-Centric Leadership
Her professional headline emphasizes human-centric leadership, and she champions a people-first approach to business transformation and change management.
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Career

Work history

1-2025
Director of Business Transformation
Pricefx
9-2022 - 1-2025
Senior Manager Business Strategy & Transformation
Pricefx
9-2020 - 8-2022
Senior Manager Sales Operations
Pricefx
4-2018 - 9-2020
Sales Operations Manager
Pricefx
5-2017 - 4-2018
Executive Assistant
Pricefx
In the press

Media appearances

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Education
2009 - 2012
Master's degree
Metropolitan University Prague
2011 - 2011
Master's degree
Sabanci University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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