Emma Barton

Wildcard
DISC Type : cis

Head of SPS Policy Readiness Unit at Food Standards Agency

London, England, United Kingdom

Overview

Emma has no verified overview

Personality Overview

Friendly But Slow

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Emma has no verified topics they care about

Media Appearances

Emma has no verified media appearances

Work History

9-2025
Head of SPS Policy Readiness Unit at Food Standards Agency
3-2024 - 10-2025
Head of Regulatory Reform Innovation and Engagement at Food Standards Agency
1-2021 - 3-2024
Head of Policy & Delivery - UK REACH Work Programme (Chemicals, Pesticides & Hazardous Waste) at Department for Environment, Food and Rural Affairs
1-2019 - 1-2021
Head of Strategy & Delivery - Imports of Animals & their Products (SPS Borders & Boundaries) at Department for Environment, Food and Rural Affairs
6-2018 - 1-2019
Policy Team Leader - Imports of Animals, Plants and their Products, Future Biosecurity at Department for Environment, Food and Rural Affairs

Education

2005 - 2006
Master of Science (MSc) from Kings College London
2002 - 2005
Bachelor of Science (BSc) from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of SPS Policy Readiness Unit at Food Standards Agency
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Emma

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Emma take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Emma

Personality Compatibility


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