Emma Newton

Enthusiast
DISC Type : i

Senior Director - Online Operations at Asda

Wakefield, England, United Kingdom

Overview

Emma Newton is the Online Operations Director at Asda, where she oversees the entire ecommerce platform and fulfilment operations. An experienced senior leader in retail and logistics, she holds an MBA with Distinction from Leeds Beckett University and is skilled in last-mile delivery, strategic development, and transport management systems.

Emma is a vocal advocate for women in her field, participating as a panelist in conferences on the topic of "Women in Supply Chain. " She also engages in team-based charity fundraising events, recently helping her team raise over £1, 700 through a challenging activity.

She recently spoke at the DeliveryX conference about the future of retail delivery and supply chain innovation.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

eCommerce Logistics
Her career has focused on leading last-mile experience and building network capacity for major retailers like Asda and Tesco.
Women in Supply Chain
Actively participates in the industry conversation, speaking on panels at events like the DeliveryX conference to support women in the field.
Retail Innovation
Discusses emerging technologies and innovative approaches designed to revolutionize the future of retail delivery, operations, and logistics.

Media Appearances

Emma has no verified media appearances

Work History

11-2024
Senior Director - Online Operations at Asda
10-2023 - 11-2024
Lead Senior Director (Interim VP) ECommerce at Asda
5-2022 - 9-2023
Senior Director - ECommerce Last Mile at Asda
8-2015 - 10-2016
Last Mile Regional Manager and National Planning Manager at VictoriaPlum.com
3-2014 - 8-2015
Carrier Manager at Tesco

Education

2019 - 2022
Master of Business Administration - MBA from Leeds Beckett University
2006 - 2010
BA (Hons) Economics For Business from Leeds Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Wakefield, England, United Kingdom Job Level : Senior Designation : Senior Director - Online Operations at Asda
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Emma

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Emma take some risk or not?

  • They can take some low-probability risks if needed.

You And Emma

Personality Compatibility


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