Emma Peel

Energizer
DISC Type : I

Head of Delivery at Co-op

United Kingdom

Overview

Emma Peel is the Head of Delivery for Digital Technology and Data at Co-op, with nearly 20 years of experience in the digital industry. She specializes in leading teams and adopting best-practice agile principles, holding advanced certifications as a Scrum Master and Product Owner. She earned a BSc Hons from MMU.

Emma is a Certified Scrum Master, Advanced Certified Scrum Master, Certified Scrum Product Owner, and Advanced Certified Product Owner via the Scrum Alliance.

Personality Overview

Imaginative

Full Of Energy

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Agile Delivery
Holds advanced Scrum certifications and leads the adoption of best-practice agile methodologies to help teams deliver maximum value to Co-op.
Team Leadership
Passionate about leading "happy productive teams" through energetic communication and creating an environment where people and standards can thrive.
Digital Innovation
Focuses on evolving digital capabilities and creating products that respond to and improve real user needs, particularly within Food eCommerce.

Media Appearances

Emma has no verified media appearances

Work History

9-2022
Head of Delivery at Co-op
9-2019 - 9-2022
Principal Delivery Lead at Co-op
2-2019 - 9-2019
Senior Delivery Manager at BPDTS LIMITED
6-2011 - 1-2019
Senior Delivery Manager and Product Team Lead at Code Computerlove
8-2011 - 8-2016
Delivery Team Lead Coach at Code Computerlove

Education

2002 - 2006
2:1 BSc Hons from MMU

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Head of Delivery at Co-op
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Emma

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Emma take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Emma

Personality Compatibility


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