Eric Cohen

Questioner
DISC Type : c

Executive Director, Industry Partnerships at Vumedi

Los Angeles, California, United States

Overview

Eric has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Eric has no verified topics they care about

Media Appearances

Eric has no verified media appearances

Work History

7-2025
Executive Director, Industry Partnerships at Vumedi
1-2021 - 7-2025
Senior Director, Sales at Vumedi
10-2018 - 1-2021
Director of Sales at Nativo Inc
3-2017 - 10-2018
Brand and Agency Partnerships at Taboola
2016 - 2017
Account Director, Programmatic at Leaf Group

Education

B.A from University of Southern California
MBA from Pepperdine Graziadio Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Los Angeles, California, United States Job Level : Senior Designation : Executive Director, Industry Partnerships at Vumedi
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Eric

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Eric take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Eric

Personality Compatibility


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