Eric Tiv

Doer
DISC Type : ds

Enterprise Account Executive at Crunchtime

Ashford, England, United Kingdom

Overview

Eric is a seasoned enterprise account executive with over 20 years of sales experience, currently helping restaurants achieve operational excellence with Crunchtime. An entrepreneur, he previously built and sold Utilitas Solutions, a procurement firm he ran for 15 years. People who have worked with him describe him as a top performer, great communicator, and entrepreneurial.

Outside of his direct professional role, Eric has shared personal anecdotes from his school days, including being teased about his names similarity to the movie character "E. T. " after the film was released. This experience from his youth adds a layer of relatable, personal history to his professional profile.

Unique fact: He successfully founded, built over a decade and a half, and then sold his own outsource procurement solutions company.

Personality Overview

Strategic Planner

Risk-Accepting

Results Focused

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Restaurant Operations
His current role at Crunchtime is dedicated to helping restaurants improve operational excellence, focusing on inventory management, staff scheduling, and food safety.
Hospitality Tech
He recently appeared on a podcast discussing innovation in hospitality, focusing on how technology gives operators visibility and control to scale their business with confidence.
Entrepreneurship
He has direct experience as a founder, having built his own company, Utilitas Solutions, over 15 years before successfully selling it.

Media Appearances

Eric has no verified media appearances

Work History

10-2025
Enterprise Account Executive at Crunchtime
1-2023
Commercial Account Executive at Crunchtime
6-2020 - 1-2023
Account Executive at SourceDogg
2007 - 2008
UK Sales Manager at Zooxt
7-2004 - 3-2020
Sales Director at Utilitas Solutions

Education

1989 - 1991
Engineering from South Kent College
1987 - 1989
A Levels from South Kent College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Ashford, England, United Kingdom Job Level : Mid-senior Designation : Enterprise Account Executive at Crunchtime
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Eric

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Eric take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Eric

Personality Compatibility


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