Ericka Podesta McCoy

Trailblazer
DISC Type : DI

Chief Marketing Officer at Caseware

Washington DC-Baltimore Area, United States

Overview

Ericka has no verified overview

Personality Overview

Charismatic

Informal

Achievement-Oriented

They are charming and can persuade others to support their decisions.  They are more likely to accept new and exciting technologies. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Ericka has no verified topics they care about

Media Appearances

Ericka has no verified media appearances

Work History

5-2025
Chief Marketing Officer at Caseware
2-2018 - 5-2025
Chief Marketing Officer at Resonate
7-2015 - 2-2018
Vice President, Marketing - Global Campaigns at OpenText
4-2013 - 7-2015
Director, Marketing - Campaign Strategy at OpenText
1-2007 - 4-2013
Operations Director at P1 Performance Consulting, LLC

Education

Bachelor of Science (B.S.) from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 23 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Chief Marketing Officer at Caseware
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Insights For Selling To Ericka

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ericka is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ericka

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ericka move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ericka take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ericka

Personality Compatibility


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