Erik Castillo in

Erik Castillo

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SVP I Performance LATAM Publicis Groupe at Publicis Groupe
📍 Miami, Florida, United States

Erik is a strategic growth marketer with over 19 years of experience in the ad tech industry. Currently the SVP of Performance for LATAM at Publicis Groupe, he has a history of C-level leadership, including as CEO of GroupM Nexus. He holds an Executive MBA from Northwesterns Kellogg School of Management.

After living in the United States for thirteen years managing Latin American markets, Erik recently moved to Peru for a role that aligned with his family and professional goals. He believes deeply in the power of commitment over raw talent and the importance of taking personal agency in life and business.

He has a strong entrepreneurial background, having co-founded his own ventures in the ad tech and media agency space.

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Experience
5 Years
Current Role
SVP I Performance LATAM Publicis Groupe
Job Level
Leadership
Location
Miami, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erik cares about

Agency Transformation
In his CEO role, his stated mission is to lead a significant transformation by changing the agency's culture, adopting agile models, and maximizing resources with technology.
Data-Driven Growth
He focuses on accelerating data infrastructure to drive agile decision-making and helps brands accelerate growth through digital strategy and e-commerce.
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Career

Work history

1-2024
SVP I Performance LATAM Publicis Groupe
Publicis Groupe
1-2024
Chief Executive Officer
Publicis Groupe
9-2022
Business Mentor
StartUP FIU
5-2023 - 1-2024
Global General Manager ChiperADS
Chiper
10-2020 - 1-2023
Chief Executive Officer - Latam
GroupM Nexus
In the press

Media appearances

¡Bienvenido, Erik Castillo, a Publicis Groupe!. Featured in YouTube
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Education
2017 - 2018
Executive MBA
Northwestern University - Kellogg School of Management
2019 - 2019
Disruptive Strategy Course
Harvard Business School Online
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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