Erik Castillo

Commander
DISC Type : D

SVP I Performance LATAM Publicis Groupe at Publicis Groupe

Miami, Florida, United States

Overview

Erik is a strategic growth marketer with over 19 years of experience in the ad tech industry. Currently the SVP of Performance for LATAM at Publicis Groupe, he has a history of C-level leadership, including as CEO of GroupM Nexus. He holds an Executive MBA from Northwesterns Kellogg School of Management.

After living in the United States for thirteen years managing Latin American markets, Erik recently moved to Peru for a role that aligned with his family and professional goals. He believes deeply in the power of commitment over raw talent and the importance of taking personal agency in life and business.

He has a strong entrepreneurial background, having co-founded his own ventures in the ad tech and media agency space.

Personality Overview

Risk-Taker

Candid & Clear

Decisive

They put a lot of effort into ensuring personal success.  They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.

Topics They Care About

Agency Transformation
In his CEO role, his stated mission is to lead a significant transformation by changing the agency's culture, adopting agile models, and maximizing resources with technology.
Data-Driven Growth
He focuses on accelerating data infrastructure to drive agile decision-making and helps brands accelerate growth through digital strategy and e-commerce.
Leadership Philosophy
He frequently posts about mindset, emphasizing that total commitment is a greater differentiator than talent. Colleagues describe him as determined, kind, and humble.

Media Appearances

¡Bienvenido, Erik Castillo, a Publicis Groupe!. Featured in YouTube

See Now

Work History

1-2024
SVP I Performance LATAM Publicis Groupe at Publicis Groupe
1-2024
Chief Executive Officer at Publicis Groupe
9-2022
Business Mentor at StartUP FIU
5-2023 - 1-2024
Global General Manager ChiperADS at Chiper
10-2020 - 1-2023
Chief Executive Officer - Latam at GroupM Nexus

Education

2017 - 2018
Executive MBA from Northwestern University - Kellogg School of Management
2019 - 2019
Disruptive Strategy Course from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 5 Location : Miami, Florida, United States Job Level : Leadership Designation : SVP I Performance LATAM Publicis Groupe at Publicis Groupe
URL has been copied!

Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erik

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • If convinced, they can reach decisions quite fast.
  • Can Erik take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Erik

Personality Compatibility


Other Publicis Groupe Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.