Erika Puentes

Editor
DISC Type : CS

Account Manager at Ipsos

Greater Toronto Area, Canada

Overview

Erika is an International Trade & Market Research Specialist with over six years of experience driving global expansion and investment strategies. A graduate of Universitat Pompeu Fabra, she excels at turning in-depth market analysis into actionable plans that help companies successfully enter new international markets.

She has been described by colleagues as empathetic and committed. Her recent social media activity indicates she is based in the Greater Toronto Area and is open to new opportunities across Canada.

Unique fact: She designed foreign trade dashboards to facilitate public policy and economic development for the National Business Association of Colombia (ANDI).

Personality Overview

Objective Thinker

Fact-Driven

Self-Disciplined

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Global Market Entry
Her career is dedicated to helping companies expand internationally by turning in-depth market research into actionable growth strategies.
Canada-LATAM Trade
She actively discusses trade agreements and export opportunities between Canada and Latin American countries like Colombia, Mexico, and Peru.
Foreign Investment Strategy
She has deep experience creating strategies that support companies and public institutions in attracting foreign direct investment.

Media Appearances

Erika has no verified media appearances

Work History

12-2025
Account Manager at Ipsos
6-2022 - 9-2025
International Trade & Investment Specialist at Araújo Ibarra International Business Consultants
1-2022 - 6-2022
Market Research Specialist, Stakeholder Engagement at ANDI - Asociación Nacional de Empresarios de Colombia
10-2020 - 1-2022
Market Intelligence Specialist at PROCOLOMBIA
11-2018 - 5-2019
Intern in Market Analyst and Controlling at Grupo Brownie

Education

2018 - 2019
Master's Degree in International Business from Universitat Pompeu Fabra
2009 - 2014
Bachelor's Degree in Finance and International Affairs from Universidad Externado de Colombia

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Toronto Area, Canada Job Level : Middle Designation : Account Manager at Ipsos
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Erika

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Erika take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Erika

Personality Compatibility


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