Erin Borge

Evaluator
DISC Type : scd

Vice President - Head of Retirement Product Marketing at Capital Group

Los Angeles, California, United States

Overview

Erin has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

9-2019
Vice President - Head of Retirement Product Marketing at Capital Group
9-2017 - 9-2019
Vice President - Senior Marketing Manager at Allianz Global Investors
Retirement Communications and Sales Manager at J.P. Morgan
Vice President - Strategic Programs Marketing Manager - U.S. and LatAm at J.P. Morgan

Education

Bachelor's Degree from Loyola University New Orleans

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles, California, United States Job Level : Senior Designation : Vice President - Head of Retirement Product Marketing at Capital Group
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Erin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Erin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Erin

Personality Compatibility


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