Erin Silva, SHRM-CP, PHR

Commander
DISC Type : D

Head of People at TRUFF

Greater Asheville, United States

Overview

Erin is a strategic People and Culture leader at TRUFF with over 10 years of experience building inclusive cultures for high-growth CPG and artisan brands. SHRM-CP and PHR certified, she translates business vision into HR initiatives through an equity lens. Colleagues describe her as energetic, authentic, approachable, and optimistic.

Based in Asheville, NC, Erin has a deep passion for the arts, having studied Ceramic Arts at UC Berkeley. She is a board member at the North Carolina Glass Center and an investor in East Fork, a pottery company. She also loves kittens, football, and is considered an excellent cook by former colleagues.

Unique fact: A past colleague noted that Erin “makes seemingly mundane meetings feel like arts & crafts at summer camp. ”

Personality Overview

Strong-Willed

Risk-Taker

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They respond better to strong and respectful interactions.

Topics They Care About

Inclusive Cultures
Her professional summary emphasizes translating business vision through an "equity lens" and building bold, inclusive cultures.
Artisan & CPG Brands
Her career shows a clear focus on consumer packaged goods and artisan companies, including TRUFF, East Fork, and Heath Ceramics.
Ceramics & Glass Art
She studied Ceramic Arts, serves on the board of the North Carolina Glass Center, and was an investor and director at East Fork pottery.

Media Appearances

Erin has no verified media appearances

Work History

4-2025
Head of People at TRUFF
4-2025
Board Member at North Carolina Glass Center
3-2023
Member at StartupExperts
9-2021
Investor at East Fork
1-2019 - 9-2021
Director of Culture and People at East Fork

Education

2001 - 2007
BA from San Francisco State University
2011 - 2013
Ceramic Arts and Ceramics from UC Berkeley Art Studio

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Asheville, United States Job Level : Mid-senior Designation : Head of People at TRUFF
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • If convinced, they can reach decisions quite fast.
  • Can Erin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Erin

Personality Compatibility


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