Erin Smitherman

Supporter
DISC Type : s

Senior Director, Brand Marketing and Communications at McGraw Hill

Dallas-Fort Worth Metroplex, United States

Overview

Erin has no verified overview

Personality Overview

Social Proof Driven

Calm

Procedural

They maintain good relationships with everyone, internally and externally.  They are motivated by the potential impact of their decision on the organization. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

7-2025
Senior Director, Brand Marketing and Communications at McGraw Hill
5-2022 - 7-2025
Director, Brand Marketing and Communications at McGraw Hill
2-2021 - 5-2022
Account Director at Cheil North America
11-2018 - 2-2021
Team Lead, Brand Management at The Richards Group
1-2015 - 11-2018
Brand Management at The Richards Group

Education

2013 - 2015
Master of Arts (MA) from Southern Methodist University
2009 - 2013
Bachelor of Arts (B.A.) from Southern Methodist University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Senior Director, Brand Marketing and Communications at McGraw Hill
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Pause and ask them if they have any questions
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Erin

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Erin take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Erin

Personality Compatibility


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