Ernest Keung

Critic
DISC Type : C

Senior Manager, Digital Marketing at Zendesk

Tokyo, Japan

Overview

Ernest has no verified overview

Personality Overview

Critic

Precise

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Ernest has no verified topics they care about

Media Appearances

Ernest has no verified media appearances

Work History

4-2022
Senior Manager, Digital Marketing at Zendesk
1-2019 - 12-2021
Digital Marketing Manager at Rakuten
7-2016 - 12-2018
Digital Marketing Specialist at Rakuten Kobo Inc.
8-2013 - 7-2016
Search Marketing Specialist at Klick Health
4-2012 - 8-2013
Marketing Associate at Ryder System, Inc.

Education

Bachelor of Technology from Ryerson University
Japanese from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : 13 Location : Tokyo, Japan Job Level : Middle Designation : Senior Manager, Digital Marketing at Zendesk
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Insights For Selling To Ernest

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ernest is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ernest

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ernest move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ernest take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ernest

Personality Compatibility


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