Esperanza Garza in

Esperanza Garza

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Director General Campus Mérida at Universidad Tecmilenio
📍 Mexico

Esperanza Garza is the Director General for Universidad Tecmilenios Mérida Campus, where she leads all campus activities. Her career is rooted in higher education marketing, with extensive experience in brand strategy, digital marketing, and market research for several universities. She holds four degrees from Tecnológico de Monterrey and an Executive Coaching certification from INCAE Business School.

She is passionate about fostering a connected educational community and leading through service to transform realities for students and collaborators. Esperanza is dedicated to creating impactful experiences and strategic alliances that support student development, from their transition into higher education to equipping them with crucial digital skills for the future.

Esperanza co-founded Ruta 717, a marketing services and consulting firm.

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Experience
14 Years
Current Role
Director General Campus Mérida
Job Level
Mid-senior
Location
Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Esperanza cares about

Student Development
Focuses on supporting students through their entire educational journey, including providing them with essential digital skills for their careers.
Strategic Alliances
Actively builds relationships with allied schools and community organizations to create a connected and supportive educational ecosystem.
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Career

Work history

1-2025
Director General Campus Mérida
Universidad Tecmilenio
12-2022 - 12-2024
Director Trade Marketing
Universidad Tecmilenio
11-2021 - 11-2022
Director Customer Engagement
Universidad Tecmilenio
3-2021
Co-Founder
Ruta 717
8-2019 - 3-2021
Vicerrector de Comunicación y Marketing
Universidad ICEL
In the press

Media appearances

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Education
2010 - 2011
Maestría
Tecnológico de Monterrey
1996 - 1999
Master's degree
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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