Esperanza Garza

Critic
DISC Type : C

Director General Campus Mérida at Universidad Tecmilenio

Mexico

Overview

Esperanza Garza is the Director General for Universidad Tecmilenios Mérida Campus, where she leads all campus activities. Her career is rooted in higher education marketing, with extensive experience in brand strategy, digital marketing, and market research for several universities. She holds four degrees from Tecnológico de Monterrey and an Executive Coaching certification from INCAE Business School.

She is passionate about fostering a connected educational community and leading through service to transform realities for students and collaborators. Esperanza is dedicated to creating impactful experiences and strategic alliances that support student development, from their transition into higher education to equipping them with crucial digital skills for the future.

Esperanza co-founded Ruta 717, a marketing services and consulting firm.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Student Development
Focuses on supporting students through their entire educational journey, including providing them with essential digital skills for their careers.
Strategic Alliances
Actively builds relationships with allied schools and community organizations to create a connected and supportive educational ecosystem.
Purposeful Leadership
Believes in aligning her team around a central vision and leading from a place of service to inspire and transform outcomes.

Media Appearances

Esperanza has no verified media appearances

Work History

1-2025
Director General Campus Mérida at Universidad Tecmilenio
12-2022 - 12-2024
Director Trade Marketing at Universidad Tecmilenio
11-2021 - 11-2022
Director Customer Engagement at Universidad Tecmilenio
3-2021
Co-Founder at Ruta 717
8-2019 - 3-2021
Vicerrector de Comunicación y Marketing at Universidad ICEL

Education

2010 - 2011
Maestría from Tecnológico de Monterrey
1996 - 1999
Master's degree from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mexico Job Level : Mid-senior Designation : Director General Campus Mérida at Universidad Tecmilenio
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Insights For Selling To Esperanza

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esperanza is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Esperanza

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Esperanza move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Esperanza take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Esperanza

Personality Compatibility


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