Evgeniya Moldasheva

Energizer
DISC Type : I

Senior Director of Commercial Finance and Brand Integration at Ferrara

Lafayette, California, United States

Overview

Evgeniya Moldasheva is a Senior Director of Commercial Finance and Brand Integration at Ferrara, where she translates complex business challenges into actionable strategies. Her expertise lies in sales finance, revenue management, and pricing within the CPG and confectionery sectors. She holds an MBA from The Tuck School of Business at Dartmouth and a certification in Managing Big Data with MySQL.

Originally from Tashkent, Uzbekistan, Evgeniya moved to Moscow for her early university education before relocating to the United States to pursue her MBA. She has shared her perspective on the challenges and successes of applying to business school as an international student, demonstrating a passion for helping others navigate similar complex journeys.

Unique Fact: She co-authored an article offering guidance to international students on the business school application process.

Personality Overview

Full Of Energy

Big Picture Person

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Brand Integration
Led the complex commercial finance integration of the Jelly Belly brand into Ferrara, highlighting expertise in managing large-scale post-acquisition transitions.
Revenue Growth Management
Has held multiple director-level roles focused on revenue management, pricing strategy, and trade promotion optimization within the CPG industry.
Commercial Finance
Passionate about building commercial finance functions from the ground up to support sales, marketing, and supply chain teams in driving profitable growth.

Media Appearances

Evgeniya has no verified media appearances

Work History

2-2024
Senior Director of Commercial Finance and Brand Integration at Ferrara
10-2021
Director of Revenue Management - PPA, Pricing and Trade Promo Optimization at Ferrara
10-2020 - 10-2021
Director of Trade Promo Optimization at Ferrara
4-2019 - 9-2020
Senior Manager, Trade Strategy at Ferrara
10-2017 - 3-2019
Pricing and Promotions Analytics Manager at Ferrara

Education

2015 - 2017
Master of Business Administration (MBA) from The Tuck School of Business at Dartmouth
2002 - 2008
Master's degree from State University — Higher School of Economics

More Information

Social Presence :

Prographics :

Exp : 16 Location : Lafayette, California, United States Job Level : Senior Designation : Senior Director of Commercial Finance and Brand Integration at Ferrara
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Insights For Selling To Evgeniya

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Evgeniya is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Evgeniya

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Evgeniya move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Evgeniya take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Evgeniya

Personality Compatibility


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