Federico Lara

Critic
DISC Type : C

Head of Growth at Xe.com

United States

Overview

Federico has no verified overview

Personality Overview

Information Seeker

ROI Driven

Precise

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Federico has no verified topics they care about

Media Appearances

Federico has no verified media appearances

Work History

2-2024
Head of Growth at Xe.com
3-2022 - 3-2024
Product Lead at Xe.com
11-2020 - 2-2022
Product Owner at Xe.com
4-2020 - 7-2021
Founder & CEO at Alfred
7-2019 - 11-2020
Product Manager, Payments at MACH

Education

2009 - 2014
Bachelor of Science (BS) from Universidad Nacional de San Juan
2013 - 2013
Undergraduate Exchange from Pontificia Universidad Católica de Chile

More Information

Social Presence :

Prographics :

Exp : 10 Location : United States Job Level : Mid-senior Designation : Head of Growth at Xe.com
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Insights For Selling To Federico

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federico is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Federico

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Federico move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Federico take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Federico

Personality Compatibility


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