Fernando Alfaro Negrete

Critic
DISC Type : C

Vice President Global Procurement - Indirects at Grupo Bimbo

Mexico

Overview

Fernando is the Vice President of Global Procurement for Indirects at Grupo Bimbo, with over 15 years of experience leading teams in fast-paced, global organizations. An Executive MBA graduate, he is an analytical leader who excels at identifying opportunities and generating business value through strategic procurement and problem-solving.

He believes the procurement discipline is evolving rapidly, citing AI, new remuneration models, and cross-functional collaboration as the key factors that are redefining how value is created.

Personality Overview

Precise

Objective Thinker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI in Procurement
He recently noted that AI is a key factor redefining how value is created in the procurement field, highlighting its growing importance.
Strategic Partnerships
Actively builds stronger supplier relationships to unlock growth, recently leading a "Partners-to-Win" event in India to connect with local partners.
Marketing & Media ROI
Tracks key trends in advertising finance, including media ROI and value-based agency compensation, from his attendance at recent ANA and ProcureCon Marketing conferences.

Media Appearances

Fernando has no verified media appearances

Work History

6-2025
Vice President Global Procurement - Indirects at Grupo Bimbo
7-2023 - 6-2025
Procurement Director | US Media and Digital Procurement at Novartis
9-2020 - 7-2023
Sr Procurement Category Head for Marketing & Sales - LATIN AMERICA at Mars
8-2016 - 10-2020
Category Manager - Corporate, Energy, CapEx, MRO & Factory - Mexico, Caribbean and Central America at Mars
5-2014 - 7-2016
Strategic Sourcing Buyer for Marketing & Sales - México at Mars

Education

2007 - 2011
Industrial and Systems Engineering from Tecnológico de Monterrey
2022 - 2024
Executive MBA from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico Job Level : Senior Designation : Vice President Global Procurement - Indirects at Grupo Bimbo
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fernando

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernando

Personality Compatibility


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