Fernando Burgos

Sharpshooter
DISC Type : CD

Sales Director Strategic Accounts NOLA at Cellebrite

Bogotá D.C. Metropolitan Area, Colombia

Overview

Fernando is a results-driven sales leader specializing in the Telco, Government, and Banking sectors across Latin America. His expertise lies in driving business growth in DevSecOps, AI, and cybersecurity. He holds a Masters from Universitat de Barcelona and a certification from MIT, and people who have worked with him describe him as "versatile" and "outstanding".

Beyond his professional achievements, Fernando places a high value on family and character. He believes in supporting loved ones through challenging times and that a persons true worth is revealed in moments of weakness. He cherishes unity and people who uplift others.

He chose his wife based on the kindness she showed his mother, who was struggling at the time.

Personality Overview

ROI Driven

Thorough Evaluator

Fast But Analytical

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Digital Intelligence
His current role as Sales Director at Cellebrite, a global leader in digital intelligence, places this at the forefront of his professional focus.
LATAM Market Growth
His career consistently involves expanding market presence and driving significant revenue growth across the NOLA, SOLA, and Central American regions.
Cybersecurity Solutions
He has a proven track record of securing major deals and delivering tailored cybersecurity application platforms from his time at Checkmarx and Micro Focus.

Media Appearances

Fernando has no verified media appearances

Work History

10-2024
Sales Director Strategic Accounts NOLA at Cellebrite
1-2022 - 10-2024
Nola # Sola Sales Territory Manager Checkmarx - Cyber Security Company-Israel at Checkmarx
1-2021 - 1-2022
Sales Central America & Colombia - Contact Center and Work force Optimization - USA at Alvaria, Inc.
12-2017 - 1-2021
Sales Manager Caribbean Central America and Venezuela -Cloud Journey Company Dev Sec Ops - UK at Micro Focus
12-2015 - 12-2017
MCA Sales Director -Accelerate your digital transformation - USA at Progress

Education

7-2023 - 9-2033
Negotiation and Influence from MIT Professional Education
1-2023 - 6-2023
Ba from MIT Professional Education

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bogotá D.C. Metropolitan Area, Colombia Job Level : Mid-senior Designation : Sales Director Strategic Accounts NOLA at Cellebrite
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fernando

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Fernando take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Fernando

Personality Compatibility


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