Fernando Cerda

Researcher
DISC Type : Cs

Managing Director at Opal Group

New York, New York, United States

Overview

Fernando has no verified overview

Personality Overview

Cost Conscious

Perfectionist

Self-Disciplined

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

12-2013
Managing Director at Opal Group
2-2008 - 7-2013
Senior Account Manager at CMI

Education

1991 - 1994
Bachelor's degree from Long Island University, Southampton Campus
Education details unavailable from Long Island University, Southampton Campus

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Mid-senior Designation : Managing Director at Opal Group
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Fernando

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Fernando take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Fernando

Personality Compatibility


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