Fernando Gómez

Critic
DISC Type : C

Head of Procurement MXCA & Caribbean at ALPLA Group

Toluca, México, Mexico

Overview

Fernando is the Head of Procurement for Mexico, Central America, and the Caribbean at ALPLA Group, with over eight years of experience in the consumer goods, food, and plastics industries. He holds an MBA and a Certified Professional in Supply Management (CPSM) certification, focusing on creating value-added, sustainable sourcing strategies.

Colleagues describe Fernando as a professional with a natural talent for communication and excellent negotiation skills. He is recognized for his positive leadership, responsibility, and ability to exceed client expectations with a strong focus on results.

He was recognized with the "BEST SAVINGS REPORT 2012" for designing and implementing high-impact regional savings projects.

Personality Overview

Critic

Precise

Objective Thinker

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Sustainable Sourcing
He recently highlighted his commitment to driving a sustainable sourcing approach in his new role at ALPLA Group.
Strategic Procurement
His career focuses on developing procurement strategies with a business vision, managing tactical deployment, and regional price negotiations.
Supply Chain Leadership
He has progressively advanced to lead procurement for 26 plants across 6 countries, with recommendations highlighting his positive leadership and team management.

Media Appearances

Fernando has no verified media appearances

Work History

1-2026
Head of Procurement MXCA & Caribbean at ALPLA Group
5-2014 - 1-2026
INDUSTRIAL PURCHASING MANAGER MEXICO & CENTRAL AMERICA at ALPLA Group
12-2011 - 5-2014
INDUSTRIAL PURCHASING CHIEF MEXICO & CENTRAL AMERICA at ALPLA Group
5-2009 - 11-2011
SENIOR BUYER at Grupo Kuo, S.A.B. de C.V.
2-2007 - 4-2009
JEFE DE COMPRAS at Grupo Monteblanco- Hongos de México

Education

2017 - 2018
Certified Professional in Supply Management-CPSM from Institute for Supply Management, Inc.
2009 - 2011
Master of Business Administration (M.B.A.) from Universidad Autónoma del Estado de México

More Information

Social Presence :

Prographics :

Exp : 18 Location : Toluca, México, Mexico Job Level : Mid-senior Designation : Head of Procurement MXCA & Caribbean at ALPLA Group
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Fernando

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Fernando take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Fernando

Personality Compatibility


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