Fernando Ogarrio Ramos

Critic
DISC Type : C

Growth & Media Brand Manager at Klar

Mexico City, Mexico

Overview

Fernando Ogarrio Ramos is the Growth & Media Brand Manager at Klar, where he leads 360-degree brand strategy and media initiatives. With an MBA from IEBS Business School and experience in fintech and retail, he specializes in driving awareness, consideration, and customer acquisition through data-driven campaigns.

He is passionate about financial education, frequently authoring articles on topics like financial literacy, investing, and personal credit to empower consumers. Fernando values teamwork, new technologies, and fostering a positive work environment, seeing these as crucial elements for successful project execution and innovation.

Unique fact: Fernando spent a year as a gap student in Manchester, England, studying at Stonyhurst College.

Personality Overview

Objective Thinker

Precise

Information Seeker

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Financial Literacy
He authors articles for Klar's blog on financial education, covering topics like recommended finance books, credit, and smart investing, with posts as recent as February 2026.
Brand Growth Strategy
His role at Klar focuses on leading media and brand growth strategy, using data and analytics to optimize investment, reach, and overall brand impact.
360 Marketing Campaigns
He is responsible for developing and managing comprehensive 360 initiatives, including OOH, influencer marketing, strategic partnerships, and SEO to drive growth.

Media Appearances

Fernando has no verified media appearances

Work History

12-2022
Growth & Media Brand Manager at Klar
2-2022 - 1-2023
Business Development Specialist at Klar
4-2021 - 8-2022
Retail Manager Sr. at Moons
5-2019 - 11-2021
Retail Operations at Moons
8-2017 - 3-2019
Analista de proyectos at ARENA INFRASTRUCTURE

Education

2021 - 2022
Master of Business Administration - MBA from IEBS Business School
2013 - 2018
Lic. from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mexico City, Mexico Job Level : Middle Designation : Growth & Media Brand Manager at Klar
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fernando

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernando

Personality Compatibility


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