Fernando Teixeira

Visionary
DISC Type : Ds

Director, Product Specialists and AI Strategy – LATAM at Adobe

São Paulo, São Paulo, Brazil

Overview

Fernando Teixeira is the Director of Product Specialists and AI Strategy for LATAM at Adobe, leveraging over 20 years of experience in digital transformation. An MBA graduate from MIT and a startup angel investor, he is described by colleagues as innovative, passionate, and an inspiring mentor focused on driving revenue and growth.

Beyond his executive role, Fernando is dedicated to thought leadership and education. He shares his expertise as the author of a book on AI, a columnist for MIT Technology Review Brasil, and as an MBA professor at institutions like Fundação Getulio Vargas, shaping the next generation of tech and marketing leaders.

He authored the book "Inteligência Artificial em Marketing e Vendas, " making complex AI concepts accessible to business leaders without a technical background.

Personality Overview

Risk Tolerant

Early Adopter

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Marketing
He is the author of a book on the topic and leads Adobe's AI strategy in LATAM, focusing on practical applications for business growth and efficiency.
Digital Transformation
His career is centered on making traditional businesses more digital, using technology and MarTech platforms to help major brands achieve their objectives.
Knowledge Sharing
Demonstrates a passion for education by serving as a columnist for MIT Technology Review Brasil and as an MBA professor at multiple universities.

Media Appearances

Fernando Teixeira - the Adobe Blog. Featured in Adobe Blog

See Now

Work History

1-2026
Director, Product Specialists and AI Strategy – LATAM at Adobe
1-2023 - 11-2025
Associate Professor at Fundação Dom Cabral
10-2022 - 12-2025
Founder & CEO at KORO Martech
11-2021 - 10-2022
Senior Vice President of Data at Media.Monks
3-2021 - 2-2025
MBA Professor: Gestão de Tecnologia, IA e Martech at FGV - Fundação Getulio Vargas

Education

2014 - 2015
Master of Business Administration (M.B.A.) from Massachusetts Institute of Technology
2019 - 2020
Certificate from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 28 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director, Product Specialists and AI Strategy – LATAM at Adobe
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Fernando

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Fernando take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Fernando

Personality Compatibility


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