Feroze Sheriff S

Sharpshooter
DISC Type : DC

Senior Vice President - Marketing, Strategy & Insights at Zee Entertainment Enterprises Limited

Chennai, Tamil Nadu, India

Overview

Feroze Sheriff S. is a proactive marketing leader with over 17 years of experience in the FMCG and Media industries, currently serving as SVP of Marketing, Strategy & Insights at Zee Entertainment. An alumnus of IIM Bangalore, his expertise spans brand P&L management, consumer research, and digital marketing strategy.

He is passionate about creating entertainment that sparks positive social change, as demonstrated by a show inspiring government action.

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Impactful Entertainment
Shared how a contestant's journey on one of his shows led to impactful government action, demonstrating a commitment to creating lasting, positive change through media.
Brand P&L Management
His experience highlights expertise in managing brand P&L, strengthening brand propositions, and driving growth in both the FMCG and Media sectors.
Data-driven Strategy
Focuses on analyzing consumer behavior and conducting comprehensive research to devise marketing strategies that drive brand growth.

Media Appearances

Feroze has no verified media appearances

Work History

4-2025
Senior Vice President - Marketing, Strategy & Insights at Zee Entertainment Enterprises Limited
4-2022 - 3-2025
Vice President Marketing at Zee Entertainment Enterprises Limited
4-2021 - 3-2022
Director - Marketing at Zee Entertainment Enterprises Limited
8-2018 - 4-2020
Senior Brand Manager at Wipro Consumer Care and Lighting
10-2015 - 7-2018
Brand Manager at Wipro Consumer Care and Lighting

Education

2010 - 2012
Post Graduate Diploma in Management (PGDM) from Indian Institute of Management Bangalore
2002 - 2006
B.E. from College of Engineering, Guindy

More Information

Social Presence :

Prographics :

Exp : 15 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : Senior Vice President - Marketing, Strategy & Insights at Zee Entertainment Enterprises Limited
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Insights For Selling To Feroze

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Feroze is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Feroze

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Feroze move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Feroze take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Feroze

Personality Compatibility


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