Fiona Speirs

Observer
DISC Type : ic

Head of Academy, Government Communications Service at Cabinet Office

London, England, United Kingdom

Overview

Fiona has no verified overview

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Fiona has no verified topics they care about

Media Appearances

Fiona has no verified media appearances

Work History

1-2018
Head of Academy, Government Communications Service at Cabinet Office
11-2013 - 1-2018
Head of User Research at Department for Work and Pensions (DWP)
9-2009 - 10-2013
Head of Insight at Department for Work and Pensions (DWP)
1-2007 - 5-2009
Head of Marketing at Hg Capital
6-2004 - 1-2007
Strategy Manager at J Sainsbury

Education

9-2002 - 7-2003
MBA from INSEAD
2003 - 2003
MBA Exchange from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Academy, Government Communications Service at Cabinet Office
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fiona

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Fiona take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Fiona

Personality Compatibility


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