Flo Rodriguez

Enthusiast
DISC Type : i

Growth Consultant at Flow Neuroscience

London, England, United Kingdom

Overview

Flo Rodriguez is a Growth Consultant and digital marketing leader with over 10 years of experience in D2C, e-commerce, and performance marketing. She holds a Masters in Marketing Management and has managed multi-million dollar budgets for major brands like Elvie. Colleagues describe her as passionate, committed, and extraordinarily organized.

Outside of her core marketing roles, Flo has pursued an education in Front End Web Development. This, combined with her interest in technology leaders like Microsoft and IBM, suggests a personal passion for the technical side of the digital world and how marketing platforms are built and integrated.

Unique fact: She has a track record of building and leading in-house digital marketing teams and strategies across both LATAM and EMEA markets.

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

D2C Growth
Her recent senior roles at Elvie involved owning the D2C sales, targets, and P&L for the UK and EU markets, focusing on scaling e-commerce.
Performance Marketing
She has deep technical expertise across PPC, affiliates, paid social, SEO, and CRO, which are central to her professional background and skills.
Femtech Industry
[Predicted] Her extensive, multi-year leadership experience at the prominent femtech company Elvie suggests a strong interest in this innovative sector.

Media Appearances

Flo has no verified media appearances

Work History

2-2025
Growth Consultant at Flow Neuroscience
2-2023 - 3-2025
Digital & D2C Lead at Elvie
4-2021 - 2-2023
Senior Digital Marketing & D2C Manager - EMEA at Elvie
2-2019 - 4-2021
Digital Marketing & D2C Manager at Elvie
12-2017 - 9-2018
Digital Marketing Manager at Indutop

Education

2020 - 2020
Front End Web Developer from General Assembly
2016 - 2017
Master in Marketing Management from Universidad ORT Uruguay

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Growth Consultant at Flow Neuroscience
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Insights For Selling To Flo

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Flo is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Flo

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Flo move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Flo take some risk or not?

  • They can take some low-probability risks if needed.

You And Flo

Personality Compatibility


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