Ruby Ma

Enthusiast
DISC Type : i

Senior Renewable Energy Engineer at NextEra Energy, Inc.

Greater Houston, United States

Overview

Ruby Ma is a senior renewable energy engineer with over 25 years of experience leading teams on utility-scale solar and wind projects at NextEra Energy, Tesla, and Shell. Her expertise spans project design, technology integration, and cost reduction. She holds an M.S. from The University of Texas at Austin and a B.E. from Tsinghua University.

Her career features a unique blend of experience in both early-stage research and development at GE Energy and high-volume, large-scale deployment of clean energy solutions across North America.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Utility-Scale Renewables
Her entire career, including her current role at NextEra Energy, has focused on designing and leading utility-scale solar and wind projects across North America.
Energy Storage Integration
While at Tesla, she specifically oversaw the integration of energy storage systems with commercial and utility-scale solar farms, ensuring regulatory compliance.
Renewable Project Optimization
A core part of her roles involves optimizing energy generation and storage systems to improve performance and reduce project costs for large-scale deployments.

Media Appearances

Ruby has no verified media appearances

Work History

3-2015
Senior Renewable Energy Engineer at NextEra Energy, Inc.
6-2009 - 2-2015
Project Manager Renewable Energy Projects at Tesla
8-2003 - 5-2009
Senior Energy Systems Engineer at Shell
6-1997 - 7-2003
Energy Systems Engineer (Intern / Early Career) at GE Energy

Education

7-1997 - 5-1999
Master of Science from The University of Texas at Austin
9-1989 - 7-1993
Bachelor of Engineering from Tsinghua University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Houston, United States Job Level : Mid-senior Designation : Senior Renewable Energy Engineer at NextEra Energy, Inc.
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Insights For Selling To Ruby

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruby is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ruby

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ruby move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Ruby take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ruby

Personality Compatibility


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