Florentina Buchholz

Trailblazer
DISC Type : DI

CSC Business Operations Lead at Amazon Web Services (AWS)

Atlanta, Georgia, United States

Overview

Florentina Buchholz is an accomplished business operations leader at AWS, managing the operational cadence for a $4B sales organization. An MBA graduate from The University of Göttingen, she has proven success in process improvement and sales growth across four industries. Colleagues describe her as collaborative, dedicated, and customer-focused.

Outside of work, Florentina is a married mother of two who enjoys the Northern California lifestyle. She loves exploring the natural beauty of the Pacific Northwest and finds relaxation in the hills of historic Cazadero.

Interesting fact: In addition to her corporate roles, she is also the founder and a Partner at her own firm, Buchholz Bridge Consulting LLC.

Personality Overview

Persuasive

Charismatic

Assertive

They like to keep things under control.  They are charming and have the ability to align others behind their decisions. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Sales Operations
Manages the "rhythm-of-the-business" for a 1100-person, $4B revenue sales organization at AWS, focusing on efficiency and process improvement.
Process Improvement
A core theme in her career, she has streamlined sales workflows and now drives continuous improvement for the North America Cloud Sales Center at AWS.
Business Consulting
She is a Partner at her own firm, Buchholz Bridge Consulting LLC, and actively promotes its services on her professional network.

Media Appearances

Florentina has no verified media appearances

Work History

6-2024
CSC Business Operations Lead at Amazon Web Services (AWS)
8-2025
Partner at Buchholz Bridge Consulting LLC
7-2023 - 6-2024
Senior Manager, Enterprise Operations at Amazon
5-2022 - 7-2023
CSC Business Operations Lead at Amazon Web Services (AWS)
2-2019 - 4-2022
Director Sales Northwest USA at Lufthansa

Education

Master of Business Administration - MBA from The University of Göttingen

More Information

Social Presence :

Prographics :

Exp : 8 Location : Atlanta, Georgia, United States Job Level : Middle Designation : CSC Business Operations Lead at Amazon Web Services (AWS)
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Insights For Selling To Florentina

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Florentina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Florentina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Florentina move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Florentina take some risk or not?

  • They can take risks if necessary.

You And Florentina

Personality Compatibility


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