Frank Verlaan

Critic
DISC Type : C

Channel Sales Director - France and Benelux at Microsoft

Mijdrecht, Utrecht, Netherlands

Overview

Frank Verlaan is Microsofts Channel Sales Director for France and the Benelux. He is focused on accelerating cloud revenue and building an AI-first partner business by collaborating with top System Integrators. He is an alumnus of Nyenrode Business University and Northwesterns Kellogg School of Management.

Outside of his tech career, Frank is deeply involved in youth sports as an assistant soccer coach and event organizer for SV Argon, a Dutch football club. He is passionate about introducing children to football in a fun and engaging way, developing their skills from a young age.

He has a background as a strategy consultant at Boer & Croon before moving into his extensive career at Microsoft.

Personality Overview

Information Seeker

Critic

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI Partner Strategy
A primary focus of his role is "building an AI-first partner business" and he frequently promotes Microsoft's AI tools like Copilot to partners.
Cloud Revenue Growth
His responsibilities consistently highlight driving "breakthrough cloud revenue growth" through the Microsoft partner ecosystem in France and the Benelux.
Youth Soccer Coaching
Has a long-standing, active role as an assistant soccer coach and youth event organizer at SV Argon, a Dutch football club.

Media Appearances

Frank has no verified media appearances

Work History

8-2025
Channel Sales Director - France and Benelux at Microsoft
3-2025 - 8-2025
Partner Channel Lead - Microsoft The Netherlands at Microsoft
9-2020 - 3-2025
Partner Solution Sales Lead - Microsoft The Netherlands at Microsoft
1-2012 - 5-2013
Assistent soccercoach at SV Argon
1-2005 - 4-2011
Strategy consultant at Boer & Croon

Education

2017 - 2017
Touching the Community Soul from Nyenrode Business University
2012 - 2012
Virtual Kellogg On Marketing Course from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mijdrecht, Utrecht, Netherlands Job Level : Mid-senior Designation : Channel Sales Director - France and Benelux at Microsoft
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Insights For Selling To Frank

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frank is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Frank

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Frank move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Frank take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Frank

Personality Compatibility


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