Frankie Lydford (Reason)

Inquirer
DISC Type : dc

Category Buying Manager | Healthcare at Tesco

London, England, United Kingdom

Overview

Frankie has no verified overview

Personality Overview

Judgemental

Upfront

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Frankie has no verified topics they care about

Media Appearances

Frankie has no verified media appearances

Work History

2-2024
Category Buying Manager | Healthcare at Tesco
1-2022 - 2-2024
Head of Ingredients | Sourcing & Commodities at Tesco
5-2016 - 12-2021
Buying Manager | various roles at Tesco
9-2015 - 5-2016
Assistant Buyer | Cheese at Tesco
9-2014 - 9-2015
Graduate Commercial Manager | Impulse at Tesco

Education

2010 - 2014
Bachelor of Arts (B.A.) from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Middle Designation : Category Buying Manager | Healthcare at Tesco
URL has been copied!

Insights For Selling To Frankie

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frankie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Frankie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Frankie move?

  • Their decision making speed is somewhere in the middle.
  • Can Frankie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Frankie

Personality Compatibility


Other Tesco Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.