Fraser Christie

Questioner
DISC Type : c

Head of Online Strategy & Business Planning at Tesco

London, England, United Kingdom

Overview

Fraser has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Fraser has no verified topics they care about

Media Appearances

Fraser has no verified media appearances

Work History

1-2026
Head of Online Strategy & Business Planning at Tesco
2-2025 - 12-2025
Director of Ecommerce Services at Olsam.
9-2022 - 2-2025
Head of Ecommerce Services at Olsam.
2-2022 - 3-2023
Senior Ecommerce Manager at Olsam.
9-2017 - 2-2022
Strategy Manager at Javelin Group

Education

6-2020 - 2-2021
Business Strategy Certification from INSEAD
2013 - 2016
BA (Honours) from Durham University

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Online Strategy & Business Planning at Tesco
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Insights For Selling To Fraser

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fraser is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fraser

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fraser move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fraser take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Fraser

Personality Compatibility


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