Fraser Christie in

Fraser Christie

Questioner · DISC type c
Head of Online Strategy & Business Planning at Tesco
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
8 Years
Current Role
Head of Online Strategy & Business Planning
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Fraser shows up

Price-Sensitive
Value Seeker
Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Fraser cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2026
Head of Online Strategy & Business Planning
Tesco
2-2025 - 12-2025
Director of Ecommerce Services
Olsam.
9-2022 - 2-2025
Head of Ecommerce Services
Olsam.
2-2022 - 3-2023
Senior Ecommerce Manager
Olsam.
9-2017 - 2-2022
Strategy Manager
Javelin Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
6-2020 - 2-2021
Business Strategy Certification
INSEAD
2013 - 2016
BA (Honours)
Durham University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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