Fred Holwerda

Supporter
DISC Type : s

Account Executive at Kentwood Office Furniture

Grand Rapids, Michigan, United States

Overview

Fred Holwerda is an experienced Account Executive at Kentwood Office Furniture, specializing in new, used, and refurbished office furniture. His background includes a similar role at Excel Office Interiors and a supervisory position at Hope Network. He attended Dordt University.

Personality Overview

Calm

Slow To Decisions

Risk-averse

They maintain good relationships with everyone, internally and externally.  They usually go by the book, following all rules and procedures. They are motivated by the potential impact of their decision on the organization.

Topics They Care About

Office Furniture Solutions
His entire sales career at Kentwood and Excel Office Interiors has been dedicated to selling new, used, and refurbished office furniture.
B2B Sales
As an Account Executive in the office furniture industry, his expertise lies in managing business-to-business sales cycles and client relationships.
Grand Rapids Business
Shows an interest in the Grand Rapids Chamber, indicating a focus on the local West Michigan business and economic environment. [Predicted]

Media Appearances

Fred has no verified media appearances

Work History

8-2018
Account Executive at Kentwood Office Furniture
7-1996 - 8-2018
Account Executive at Excel Office Interiors
Supervisor at Hope Network

Education

Education details unavailable from Dordt University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Grand Rapids, Michigan, United States Job Level : N/A Designation : Account Executive at Kentwood Office Furniture
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Insights For Selling To Fred

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • If possible, connect them to existing customers

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fred is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Fred

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Fred move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Fred take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Fred

Personality Compatibility


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