Freya Pratty in

Freya Pratty

Pioneer · DISC type isd
Associate Editor at Sifted
📍 United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
3 Years
Current Role
Associate Editor
Job Level
Junior
Location
United Kingdom
Personality Overview

How Freya shows up

Driven But Considerate
Dynamic But Sincere
Friendly But Fast

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Freya cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2026
Associate Editor
Sifted
10-2024
Senior Reporter and Investigations Lead
Sifted
12-2022 - 10-2024
Senior Reporter
Sifted
6-2020 - 9-2020
Reporter
Bloomberg LP
6-2019 - 10-2019
Reporter
The Daily Star, Lebanon
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2017
Bachelor's degree
University of Cambridge
2018 - 2020
Double Master's degree
Sciences Po
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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