Géraldine E.

Questioner
DISC Type : c

Social, Advocacy and Influence Acceleration Manager at L'Oréal

Montreal, Quebec, Canada

Overview

Géraldine is a Social, Advocacy and Influence Acceleration Manager on LOréals Chief Digital Marketing Officers team. An expert in marketing communications for the cosmetics and luxury industries, she specializes in public relations and influencer marketing. Colleagues describe her as dynamic, reliable, professional, and a true team player, with a degree from Université de Montréal.

Outside of her professional role, Géraldine shows a strong passion for womens empowerment, particularly supporting initiatives that help women balance their careers and health. Her interests also suggest an appreciation for Canadian cinema, as indicated by her following of Telefilm Canada.

Unique fact: Géraldine recently earned a promotion to a strategic role on the Chief Digital Marketing Officers team at LOréal.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Influencer Marketing
Specializes in building powerful partnerships with key opinion leaders and leveraging social media to amplify brand influence and foster loyal communities.
Brand Advocacy
Her role centers on designing and executing integrated campaigns and advocacy initiatives that shape brand narratives and drive measurable business results.
Women's Empowerment
Publicly supports and shares content related to women's health and career advancement, indicating a personal passion for the cause.

Media Appearances

Géraldine has no verified media appearances

Work History

6-2025
Social, Advocacy and Influence Acceleration Manager at L'Oréal
9-2023
Digital Manager - Consumer Products Division at L'Oréal Canada at L'Oréal
3-2022 - 9-2023
Integrated Communications Manager - Mass Cosmetics Brands at L'Oréal
12-2016 - 3-2018
Public Relations Consultant at Self-employed
6-2017 - 9-2017
Senior Manager Public Relations at BIRKS Group

Education

2001 - 2007
Bachelor from Université de Montréal
2000 - 2001
Sciences Économiques et Sociales from Lycée Francisque Sarcey

More Information

Social Presence :

Prographics :

Exp : 10 Location : Montreal, Quebec, Canada Job Level : Middle Designation : Social, Advocacy and Influence Acceleration Manager at L'Oréal
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Insights For Selling To Géraldine

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Géraldine is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Géraldine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Géraldine move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Géraldine take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Géraldine

Personality Compatibility


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