Gabriela Santos in

Gabriela Santos

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Member at WXO - World Experience Organization
📍 Belo Horizonte, Minas Gerais, Brazil

Gabriela Santos is a Marketing and Growth Strategist with over 15 years of experience, currently serving as a Marketing Events Coordinator at Blip. She specializes in turning events into strategic experiences that drive business results, focusing on event-led growth and customer journeys. Colleagues describe her as strategic, organized, and dedicated.

She has an international background, having studied Multimedia Communication at Central College in Sydney, Australia. Gabriela is passionate about learning and connecting with global experts in her field, recently joining the World Experience Organization to collaborate with strategists from around the world.

Unique fact: Gabriela is a columnist for Mundo do Marketing, where she advocates for her professional philosophy: "Event is Strategy! "

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Experience
13 Years
Current Role
Member
Job Level
Junior
Location
Belo Horizonte, Minas Gerais, Brazil
Personality Overview

How Gabriela shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gabriela cares about

Event-Led Growth
Her core professional philosophy, mentioned in her headline and posts, is using events as strategic assets to drive measurable business growth.
Experience Design
A central theme in her career, from founding her own consultancy to designing tailored attendee journeys and immersive brand activations.
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Career

Work history

1-2026
Member
WXO - World Experience Organization
1-2024
Marketing Events Coordinator
Blip
4-2022 - 8-2023
Event Strategy & Experience Design Specialist
Hermes Pardini
2-2022
Founder - Consultoria Estratégica em Experiência, Marca & Comunidade
Experiência com Gabi
6-2021 - 2-2022
Experience Marketing
Árvore
In the press

Media appearances

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Education
2006 - 2008
Comunicação com foco em Multimídia
Central College Austrália – Sydney / NSW - 2008
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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