Gabriela Santos

Inquirer
DISC Type : dc

Member at WXO - World Experience Organization

Belo Horizonte, Minas Gerais, Brazil

Overview

Gabriela Santos is a Marketing and Growth Strategist with over 15 years of experience, currently serving as a Marketing Events Coordinator at Blip. She specializes in turning events into strategic experiences that drive business results, focusing on event-led growth and customer journeys. Colleagues describe her as strategic, organized, and dedicated.

She has an international background, having studied Multimedia Communication at Central College in Sydney, Australia. Gabriela is passionate about learning and connecting with global experts in her field, recently joining the World Experience Organization to collaborate with strategists from around the world.

Unique fact: Gabriela is a columnist for Mundo do Marketing, where she advocates for her professional philosophy: "Event is Strategy! "

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Event-Led Growth
Her core professional philosophy, mentioned in her headline and posts, is using events as strategic assets to drive measurable business growth.
Experience Design
A central theme in her career, from founding her own consultancy to designing tailored attendee journeys and immersive brand activations.
Brand Storytelling
She develops narratives for events and comments on innovative brand entertainment strategies, such as collaborations between major brands and entertainment figures.

Media Appearances

Gabriela has no verified media appearances

Work History

1-2026
Member at WXO - World Experience Organization
1-2024
Marketing Events Coordinator at Blip
4-2022 - 8-2023
Event Strategy & Experience Design Specialist at Hermes Pardini
2-2022
Founder - Consultoria Estratégica em Experiência, Marca & Comunidade at Experiência com Gabi
6-2021 - 2-2022
Experience Marketing at Árvore

Education

2006 - 2008
Comunicação com foco em Multimídia from Central College Austrália – Sydney / NSW - 2008

More Information

Social Presence :

Prographics :

Exp : 13 Location : Belo Horizonte, Minas Gerais, Brazil Job Level : Junior Designation : Member at WXO - World Experience Organization
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Insights For Selling To Gabriela

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gabriela is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Gabriela

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gabriela move?

  • Their decision making speed is somewhere in the middle.
  • Can Gabriela take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Gabriela

Personality Compatibility


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