Gail Horwood

Energizer
DISC Type : I

Chief Marketing and Customer Experience Officer, Innovative Medicines, US at Novartis

New York City Metropolitan Area, United States

Overview

Gail Horwood is the Chief Marketing and Customer Experience Officer for Innovative Medicines at Novartis US, where she leads the modernization of the customer experience. A pioneer in digital marketing, she has held leadership roles at Kellogg, Johnson & Johnson, and Time Inc. , and holds a BA from Colby College.

Outside of work, Gail is a self-described student of consumer behavior. The provided data indicates she is a proud parent and her undergraduate studies included extensive travel abroad to Mexico, Russia, England, and Italy, suggesting a passion for exploring different cultures.

Unique fact: Gail was a founder and the editor-in-chief of the award-winning food website Epicurious. com.

Personality Overview

Big Picture Person

Enthusiastic

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Digital Transformation
Her career is defined by leading digital marketing and e-commerce transformations at major global brands like Johnson & Johnson, Kellogg, and now Novartis.
Customer Experience
Her current and previous titles explicitly focus on consumer and customer experience, aiming to unify and modernize how brands interact with people.
Breast Cancer Awareness
She has championed Novartis' "Your Attention, Please" campaign, a platform designed to drive awareness and action for early breast cancer detection.

Media Appearances

Novartis' chief marketing officer on the drugmaker's Super Bowl ad debut. Featured in Campaign Asia

See Now

Executive Profile | Novartis AG | Gail Glickman Horwood. Featured in Boardroom Insiders

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Work History

11-2021
Chief Marketing and Customer Experience Officer, Innovative Medicines, US at Novartis
6-2021 - 11-2021
Chief Experience Officer and Head of Digital Customer Engagement, US Pharma at Novartis
1-2019 - 6-2021
Chief Marketing Officer, North America at Kellogg Company
1-2017 - 12-2018
SVP, Integrated Marketing at Kellogg Company
9-2010 - 1-2017
VP, Worldwide Digital Strategy at Johnson & Johnson Consumer Companies

Education

2020 - 2021
Education details unavailable from Institute for Real Growth
BA from Colby College

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Chief Marketing and Customer Experience Officer, Innovative Medicines, US at Novartis
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Insights For Selling To Gail

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid overloading them with too much detail
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gail is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Gail

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Gail move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Gail take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Gail

Personality Compatibility


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