Gemma Tew

Inspirer
DISC Type : id

Procurement Director, Creative Advertising & Production, Marketing Services at The LEGO Group at the LEGO Group

Greater London, England, United Kingdom

Overview

Gemma Tew is the Procurement Director for Creative Advertising & Production at The LEGO Group, bringing over 15 years of experience in marketing procurement. Her career includes roles at Avon and Proxima Group, focusing on delivering sustainable category strategies. She holds an MSc from The University of Salford.

Gemma is passionate about the creative and production category within marketing. She focuses on driving value, innovation, and sustainable practices with agency partners.

She is deeply motivated by The LEGO Groups mission to "inspire the builders of tomorrow. "

Personality Overview

Generous

Achievment Oriented

Decisive

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Marketing Procurement
Possesses over 15 years of specialized experience leading marketing procurement for global brands like The LEGO Group and Avon.
Creative Production
Her current director-level role focuses specifically on the creative, advertising, and production category, an area she has expressed a strong passion for.
Sustainable Sourcing
Focuses on implementing and driving sustainable practices within marketing procurement, a theme mentioned in her professional summaries.

Media Appearances

Gemma has no verified media appearances

Work History

12-2021
Procurement Director, Creative Advertising & Production, Marketing Services at The LEGO Group at the LEGO Group
8-2018
Senior Procurement Category Manager Marketing Services at the LEGO Group
7-2016
Procurement Category Manager - Marketing Services at the LEGO Group
10-2012 - 6-2016
EMEA Sourcing Manager Sales & Marketing at Avon
10-2009 - 9-2012
Senior Sourcing Specialist Marketing at Proxima Group

Education

2000 - 2002
MSc from The University of Salford
1996 - 1999
BSc from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Procurement Director, Creative Advertising & Production, Marketing Services at The LEGO Group at the LEGO Group
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Insights For Selling To Gemma

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gemma is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Gemma

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Gemma move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Gemma take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Gemma

Personality Compatibility


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